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Gen Z Fashion Icon Headlines Onitsuka Tiger’s F/W '24 Campaign

Retro track shirts and jackets give a chic Los Angeles vibe told through a series of movies on Tiktok

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Metro.Style Team

<div><br/></div><p>New style scenester and Gen Z star <strong>Conan Gray </strong>has been making waves in fashion in the past couple of years since rising to fame on YouTube and breaking records with hit tracks “Heather” and “Memories.” It’s hard not to find Conan fascinating from a fashion post of view: wry, modelesque proportions, a Euro-Asian face, and gorgeous curly locks that border between rockstar and seventies. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/61367879-4d00-403c-a6fc-f523f9f15192_1080_1350px_01.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Retro track shirts and jackets give a chic Los Angeles vibe told through a series of movies on Tiktok</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/528f4954-2ae1-4dc2-bdb7-5ddd46236b80_1080_1350px_08.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>And now, he brings the look as he steps in the enviable shoes of being Japanese fashion brand <strong>Onitsuka Tige</strong><strong>r</strong>’s brand ambassador for its Fall/Winter 2024 campaign!</p><div><br/></div><div></div><div class="youtube-iframe"><iframe width="400" height="345" src="https://www.youtube.com/embed/JeaGa7G7Njc" frameBorder="0" allowfullscreen=""></iframe></div><br/><div><br/></div><p>The campaign captures the retro atmosphere of Onitsuka Tiger brights worn by Conan Gray in a school setting in Los Angeles. As part of the commemoration of the 75th anniversary month of Onitsuka Tiger, the styling for this campaign mixes archive items such as track tops and jackets, preppy logo shirts, high shorts, and of course, hip footwear paired with eye-catching socks. </p><div><br/></div><p>We can’t stop watching the special content from the fashion film to exclusive videos on Tiktok and Instagram. <br/></p><div><br/></div><div><br/></div><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@onitsukatigerofficial/video/7410674082770980114" data-video-id="7410674082770980114" style="max-width:605px;min-width:325px"> <section> <a target="_blank" title="@onitsukatigerofficial" href="https://www.tiktok.com/@onitsukatigerofficial?refer=embed">@onitsukatigerofficial</a> Brand ambassador Conan Gray (@conangray) wears Onitsuka Tiger AW24 collection, celebrating our 75th anniversary month with unique styling consisted of archive pieces and the newest collection.    Onitsuka Tiger is now available in the United States!  Link in bio ↑↑    <a title="onitsukatigeraw24" target="_blank" href="https://www.tiktok.com/tag/onitsukatigeraw24?refer=embed">#OnitsukaTigerAW24</a>  <a title="onitsukatiger" target="_blank" href="https://www.tiktok.com/tag/onitsukatiger?refer=embed">#OnitsukaTiger</a> <a title="conangray" target="_blank" href="https://www.tiktok.com/tag/conangray?refer=embed">#ConanGray</a> <a target="_blank" title="♬ original sound  - Onitsuka Tiger" href="https://www.tiktok.com/music/original-sound-Onitsuka-Tiger-7410674110492445457?refer=embed">♬ original sound  - Onitsuka Tiger</a> </section> </blockquote> </div><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@onitsukatigerofficial/video/7410949274332171538" data-video-id="7410949274332171538" style="max-width:605px;min-width:325px"> <section> <a target="_blank" title="@onitsukatigerofficial" href="https://www.tiktok.com/@onitsukatigerofficial?refer=embed">@onitsukatigerofficial</a> Brand ambassador Conan Gray (@conangray) wears Onitsuka Tiger AW24 collection, celebrating our 75th anniversary month with unique styling consisted of archive pieces and the newest collection.    Onitsuka Tiger is now available in the United States!   Link in bio ↑↑    <a title="OnitsukaTigerAW24" target="_blank" href="https://www.tiktok.com/tag/OnitsukaTigerAW24?refer=embed">#OnitsukaTigerAW24</a>  <a title="OnitsukaTiger" target="_blank" href="https://www.tiktok.com/tag/OnitsukaTiger?refer=embed">#OnitsukaTiger</a> <a title="ConanGray" target="_blank" href="https://www.tiktok.com/tag/ConanGray?refer=embed">#ConanGray</a> <a target="_blank" title="♬ original sound  - Onitsuka Tiger" href="https://www.tiktok.com/music/original-sound-Onitsuka-Tiger-7410949334637792017?refer=embed">♬ original sound  - Onitsuka Tiger</a> </section> </blockquote> </div><p>Here are some of our favorite pieces from the campaign. Check it out!<br/></p><br/><div class="article-content" itemProp="articleBody"><div class="media-content"><div class="slider-for"><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/bde7c0d7-afeb-4fd9-b7b5-bc250b8be4a0_b-onitsuka-tiger-conan-gray.png" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/87602703-ffc6-4022-bbcf-1b1c73e9fa48_1080_1350px_02.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/bb1a5757-2a98-47b6-af38-ea2c26895cd1_1080_1350px_03.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/67f851df-4fc7-403d-b92a-08c602316216_1080_1350px_04.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fb948f3c-f1ba-4e8b-bd7c-5d238335355e_1080_1350px_05.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/d4d4beac-5e76-4569-a56a-4cf53912e222_1080_1350px_06.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2f40a668-7b20-4b0f-81a6-02320bbec82f_1080_1350px_07.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/0c60244f-0425-44f5-8729-2b800598fd98_1080_1350px_09.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/8c643b2d-df3d-4c05-9819-ce178e4940c2_1080_1350px_10.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fa04bea8-9bd4-4a89-af41-40a321d3ceaa_1080_1350px_11.jpg" alt="" class="fr-fic fr-dii"/></div></div><div class="media-content slider-desc"><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div><div class="item-desc"><div></div></div></div></div></div><div><br/></div><div><em>For more information, visit <a href="https://www.onitsukatiger.com/ph/en-ph" target="_blank">Onitsuka Tiger Philippines</a></em></div><div><br/></div><div><strong>Related Story: </strong><a href="/fashion/runway/onitsuka-tiger-ss25-(1)/38976" target="_blank" rel="noopener noreferrer">All The Looks From Onitsuka Tiger S/S ‘25 Live From Milan</a></div><script async="" src="https://www.tiktok.com/embed.js"></script>